Reality drift
Why company records become stale
Company records become stale because reality keeps moving after the record is entered. A CRM row, org chart, directory listing, wiki page, or vendor file can be accurate when created and wrong months later.
Systems remember what someone entered at a moment in time.
People change jobs, companies pivot, vendors rename, products launch, and sources update.
Teams and AI then make decisions from records that still look current.
The problem is not bad data entry
Stale data is often the result of normal time passing. The original source may have been true. It just stopped being the current answer.
The YC audit is the public example
Oomira started from YC's active company list and checked 4,043 active records against fresher public evidence. 11.8% of those active records had been superseded by newer evidence.
Your systems drift too
The same pattern shows up in Salesforce, HubSpot, Notion, Confluence, spreadsheets, org charts, vendor lists, and employee knowledge. Records remember what was entered. Oomira tracks what happened.
Questions this helps answer
- Which contacts no longer work at this company?
- Which portfolio companies pivoted?
- Which vendors changed ownership?
- Which source is newer than the record?