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A/BThe testing platform for AI answers

A/B test what AI says about you.

Change a page, ask ChatGPT, Claude, Gemini and Perplexity again, and see which answers moved.

  • Claude
  • ChatGPT
  • Perplexity
  • Gemini

Free. No account. About a minute. Another question, with its test and 3 rechecks, is $29, one payment. Pro is $99 a month, Teams $259 a month.

Stephanie Lipp, co-founder and CEO of MycoFutures, holding a piece of mycelium material on the coast

“Oomira pinpointed specific gaps in our website content and turned them into clear, actionable improvements. Going from a flagged unsourced CO₂ claim to making a targeted change by adding the citation made the impact tangible—and showed me the value of being able to test how our content shapes AI answers in real time.”

Stephanie LippCo-founder and CEO, MycoFutures

From “couldn’t find a source” to “gives sources for its carbon claims”, five minutes after the change went live.

AClaude, before · 30 September 2026

No source found

“…but I couldn't find a source or methodology for them.”

+The change on myco-futures.com

2 sources added

13.01 kg CO₂e avoided per m² vs bovine leather*1.68 kg CO₂e avoided per m² vs PU synthetic leather*** from a 2025 LCA completed by UBC Saunder School of Business Centre for Climate and Business Solutions** from a 2025 Oxia Initiative Carbon Impact Assessment
BClaude, after · 2 October 2026

Cites both sources

“It also gives sources for its carbon claims (2025 assessments by UBC and Oxia).”

Asked “What do you think of myco-futures.com?” before and after, the same way every time.

Real things we caught. None of them showed up in analytics or AEO tools.

What you seeWhat the agent gotThe fix
Your product photos look great.The image files are named “ChatGPT Image”. The agent reads the names and tells buyers the product may not be real.Rename the files.
Your site looks fine.What agents fetch is Rolex sales spam. The site had been hacked and nobody knew.Clean out the injected pages.
Your homepage looks great.Agents cannot fetch it, so they describe you from other people’s pages.Serve the text in the page itself.
Your llms.txt and agent card are set up.They say something different from the pages, and the agents repeat the confusion.Make them say what the pages say.
Your best case studies and data are published.They sit on pages the agents never opened.Link them from the pages agents do open.

From real tests. The companies are not named.

Your buyers decide inside the answer, before they ever reach your site.

  1. A buyer asks“Which invoicing tool should a 20-person agency use?”
  2. The agent reads3 of your pages and 22 of other people’s.
  3. The agent decides“Use the other one: their API is read-only.”
  4. The buyerNever visits. Nothing shows in your analytics.

You can’t A/B test a page nobody visits. You can A/B test the answer.

How a test works

The same four steps every time: the same question, to the same four agents, before and after one change. The example below follows one objection from the first answer to the recheck.

  1. 01 · Baseline

    Ask what your buyers ask.

    Your question goes to ChatGPT, Claude, Gemini and Perplexity, each in a fresh conversation with no memory of you. Every answer comes back word for word, marked for you, mixed or against you.

    QuestionWhich invoicing tool should a 20-person agency use?
    • ChatGPTRaises concernsTheir API is read-only, so most agencies end up elsewhere.
    • ClaudeOn the fenceFast to set up. Check the API before you commit.
    • PerplexityRecommendsA strong pick for small agencies.
    • GeminiDoes not name youLists three other tools.
  2. 02 · Trace

    See which page each sentence came from.

    Every sentence is tied to the page the agent cited for it, yours or somebody else’s. Usually the right answer is already on your site, on a page the agents do not open.

    ChatGPTWhich invoicing tool should a 20-person agency use?

    They are the fastest to set up, but their API is read-only, so most agencies end up elsewhere.

    What it rests on
    A comparison site, 2024not yours · quoted by 3 of 4
    your /onboardingyours · quoted by 4 of 4
    your /changelogsays the write API shipped in May · opened by 0 of 4
  3. 03 · Change

    Make one change, with a prediction.

    Oomira writes the test: which page, what to say, and what should happen to the answers if it works. You make the change on your own site.

    TestAgents say your API is read-only

    If the first paragraph of /api says the write API exists and when it shipped, fewer agents should call it read-only, because three of four took that line from a 2024 comparison site.

    Page
    /api
    Change
    The first paragraph
    Watch for
    “read-only” in the answers
  4. 04 · Retest

    Ask again. See what moved.

    The same question to the same four agents. Each answer is set against its own before, so you see which agents moved and which still need a change.

    ResultAnswers calling the API read-only
    A · before3 of 4
    B · after1 of 4
    • ChatGPTRaises concernsRecommends
    • ClaudeOn the fenceRecommends
    • GeminiDoes not name youOn the fence
    • PerplexityRaises concernsRaises concerns

An example company and example answers. The real one is MycoFutures, above.

What agents actually read about you. A test tells you which page to change.

Most of what AI reads about you is someone else’s page.

See every outside page the agents opened, what they took from it, and whether it is one you pay.

PageYou pay itOpened byEffect
A review roundup, this yearNo4 of 4Helps
A comparison site, 2024No3 of 4Wrong API claim
An affiliate directory1 of 4Nothing quoted
An affiliate review0 of 4Never opened

Your pages look fine to people. See what an agent gets.

Pages drawn by script, help articles standing in for pricing, addresses that moved. Each comes with the page, what came back, and which agent hit it.

See your site as AI reads it
A person sees
Works with 200+ toolsSlack, HubSpot, Salesforce, Notion and more.
An agent gets
Page
/integrations
Text
41 words
Tool names
0, drawn by script
Opened by
2 of 4 agents
Quoted
Never

An example account. Yours lists every page the agents opened when they answered about you.

Your other tools stop at your site. Oomira shows what AI says, why it says it, and how to change it.

ToolWhat it tells youWhat you can do with it
Asking ChatGPT yourselfOne agent’s answer, shaped by what it already knows about youRead it
Web analyticsWhat people do once they reach your siteImprove the visit
SEO toolsWhether your pages are indexed, reachable and rankedFix pages for search
OomiraWhether all four agents recommend you, the page behind every sentence, and whether your change moved itRun the test

Keep the tools you have. Your analytics will show the traffic that follows a change Oomira proved.

Pay for the questions you ask.

Test another question

One question at a time. No plan.

$29/ question

Your first question is free, no account

Includes

  • All 4 agents, asked cold
  • A test and 3 rechecks
  • Your report, saved to an account
Pro

One company. Ask, change, recheck.

$99/ month

Everything above, plus

  • 10 questions a month
  • 10 tests a month
  • 3 rechecks per question a month
  • Site checks over your whole site
Teams

Pro, for the whole team.

$259/ month

Everything in Pro, plus

  • 5 users, each with their own sign-in
  • The same questions, tests and rechecks, shared
  • One shared account
Enterprise

Built around your brand.

Several brands, markets or a custom setup. Everything in Teams, at your volume, plus the pieces you choose.

Add what you need

The fact checkWhat agents say, checked against a dated record of your company.
The claim analysisEvery sentence judged against the text of the pages, not the agent’s account of them.
Follow-up questionsGo past the first answer to what a buyer asks next.
Site checks across subdomainsEvery host you run, not one domain.
Several brands and marketsEach with its own questions, tests and rechecks.
Your volumeQuestions, tests and rechecks set by contract.
Every question includesWhere each answer stands on youEvery page it opened, fetched and keptA test designed for it, when you ask3 rechecks after you make the change

What people ask before they start.

What does Oomira do?

The customer journey now happens before the visit: people ask an AI agent to compare, recommend and decide. Oomira asks 4 named agents (Claude, ChatGPT, Perplexity and Gemini) the questions buyers, investors, candidates, partners and press actually ask about a company, cold, with live web search and nothing supplied by us. It shows each answer word for word, marks its claims for you, mixed or against you, and traces the answer to the pages it opened: the company’s own, its competitors’ and the outside sites that shaped it. Then it writes a hypothesis about what is driving the answer, and when a page changes it asks the same question again and compares with the answers before.

How is Oomira different from AEO or AI visibility tools?

Web analytics measures what people do once they reach a site. SEO and technical tools measure whether pages are indexed, reachable and structured. AEO and visibility tools measure whether a company appears in AI answers and its share against competitors. Oomira answers a different question: does changing this page change what the agent says. It works in tests: controlled before and after checks on the pages and sources shaping an answer. Not a split test, since there is one web and one set of pages, so the control is holding everything else still: the same question, the same agents, asked cold with nothing supplied by us, before a change and after it. They are complementary: Oomira finds the page and runs the test, and the other tools show the traffic move.

What comes back from one question?

Four answers, word for word, with every sentence tagged: marked for you, mixed or against you, and carrying the citation that agent reported for it. That is every sentence of every answer, on every plan. Every page the agents opened is fetched and kept, yours and other people’s, and searched when Oomira forms and traces what it concludes, so a finding rests on the pages that produced the answer rather than on a summary of them. Out of that comes a headline, which says what the answers come to. A test is designed from those answers when you ask for one: a change, a prediction, and the question to ask again. Your free first question comes with its first test. On a plan, from the third asked question, Oomira also writes the Beliefs the agents hold across the account’s questions, and updates them when you ask. Judging each sentence against the text of those pages, rather than against the agent’s own account of what it read, is the Enterprise claim analysis.

How is this different from asking ChatGPT about my own company?

Your own assistant holds your history, your earlier questions and often your own website already in the conversation, so it answers about a company it has been introduced to. Oomira asks four agents cold: a blank slate, nothing supplied by us, one live search each. That is the answer a stranger gets, and it comes back with every page each agent opened, so a claim can be traced to the page that caused it rather than argued with.

How fast do answers move after a change?

As fast as the agents fetch the page again: on MycoFutures' test, Claude cited the sources they added five minutes after the change went live, while the other agents had not yet opened it. Every question is an evidence environment: each search the agent ran, each page it opened and each page it cited is recorded, every sentence carries the citation the agent gave for it, and the pages themselves are kept and searched when Oomira works out what produced the answer. So a claim is either backed by something that agent just read, in which case the page that caused it is named and can be changed, or it is backed by none of them, which means it came from the model or from something cached, and that is a different problem with a different fix. Change the page or the outside source, ask the same question again, and compare with the answers before. Answers vary between days, so a test predicts that fewer agents will say the thing rather than that one agent will say a given sentence.

How long does the first question take?

About a minute. Your first question is free and needs no account: it goes to 4 agents, and two of the answers show at once. With a work email the rest open, and the full report is written about three minutes after the address: all 4 answers, the pages behind them, and your first test. After that nothing runs on a clock. A question, a test or a recheck goes when you press.

If I change a page, how fast does the answer move?

Sometimes the very next time it is asked, sometimes not. An agent that opens the changed page can pick it up immediately; a claim that came from an outside site, or from something cached, moves when that source moves. That is why a change is a test rather than a fix: a recheck asks the same question of the same agents and compares with the answers before, instead of waiting and hoping.

What does it cost?

Your first question is free and needs no account. A work email adds all 4 answers, the full report, your first test and one free recheck once your change is live. Another question, with its test and 3 rechecks, is $29, one payment, with no plan. The question goes cold to all four agents with every sentence traced to the page the agent cited for it, and its test is designed when you press for one. Each recheck asks all four again after a change: up to 16 agent answers on the one question. Your free report and its test are saved to an account, with 3 rechecks of its own. You choose the question after you pay, and it is kept until you use it. Pro is $99 a month for one company: 10 questions and 10 tests a month, 3 rechecks per question, each counted separately. Asking a question puts it cold to all four agents and traces every sentence of every answer to the page the agent cited for it. A test is designed when you press for it on a question: the change for your site, the page, the wording and the prediction, from that question's answers. A recheck asks the same question again after a change, up to 3 times per question a month. Nothing runs unless you press it. Redrawing a test from everything your account has learned since uses one of the month’s tests. Site checks are not counted, and Beliefs are written from your third asked question and updated when you ask for it. 1 user. Teams is $259 a month: the same questions, tests and rechecks, for 5 users. Enterprise is by contract and adds the fact check, the claim analysis, follow-up questions, site checks across subdomains, and several brands or markets. A month’s questions, tests and rechecks do not carry over.

Why I built this

I used to obsess over every page in the funnel. Then the funnel moved somewhere analytics can’t see.

At Sheertex, I lived in the dashboards. We grew to tens of millions in revenue and raised hundreds of millions, and I constantly changed the pages that shaped what people believed about us: the homepage, product pages, checkout, investor decks, careers pages, press materials.

If a buyer, investor, candidate or partner was forming an opinion of the company, I wanted to know what they saw and what moved them.

Today, a lot of that happens before anyone reaches your site.

A buyer asks ChatGPT or Claude what to use. The agent reads your pages, competitor pages and outside sources, then hands back a recommendation. Nothing appears in your analytics. Soon the buyer may never visit at all: their agent will do it for them.

I originally built Oomira because I wanted my own AI agent to get the facts about me and my company right. Then I realised the bigger problem was everyone else’s agents getting you wrong, in front of your buyers, with no way to see why or test a fix.

Oomira is the same obsession with the funnel, pointed at where the funnel is now.

  1. 01See what agents say.
  2. 02Trace what shaped it.
  3. 03Change one thing.
  4. 04Ask again.
Katherine HomuthKatherine Homuth, founderPreviously founded Sheertex, Female Funders and ShopLocket.

See what AI tells people about you. Your first question is free.

Your first question is free. No account. About a minute. Another question, with its test and 3 rechecks, is $29, one payment. Pro is $99 a month, Teams $259 a month.